By Brandon T. McClure (@btmcclure @fakenerdpodcast)
The MCU, specifically the Infinity Saga (2008-2019) has meant a great deal to me, as I am sure it has for many people. What first started as a book pitch is now a series of essays of mine that will be (hopefully) published every week. The goal is to pick a specific moment within The Infinity Saga and share with you why I believe it’s a defining moment. To revisit previous posts, visit our site HERE.
Enjoy the ride as we count down from 50 of the most defining moments and share your thoughts in the comments.
• A SUPRISE CAMEO •
MOMENT# 44
MOVIE: The Incredible Hulk
DIRECTORS: Louis Leterrier
WRITERS: Zak Penn
Often considered the MCU’s forgotten stepchild, The Incredible Hulk came out just a few weeks after Iron Man. Back then, The Incredible Hulk was considered the safe bet, so putting the two films so close together was to ensure that if Iron Man failed, the investors would still get some of their money back. After the post-credits tease at the end of the MCU’s first film, the second film released by Marvel Studios had some eyes on it. Was this film going to reference any events from Iron Man? No one was really sure what to make of this film, especially with the 2003 film still fresh in people's minds. That all changed with one cameo (not that one).
The Incredible Hulk acts as a loose reboot for the Hulk. Since The Hulk, directed by Ang Lee, was still relatively new, Marvel Studios decided not to retell the origin of the titular character. Instead, we meet Bruce Banner (this time played by Edward Norton) already having been exposed to the gamma radiation that caused him to hulk out. He’s trying to live a quiet life while learning to suppress his anger and hopefully find a cure. General Thaddeus “Thunderbolt” Ross (William Hurt) manages to track him down and, with the help of Emil Blonsky (Tim Roth), flushes him out of hiding. You know how the rest goes, Hulk and Abomination have a big brawl in Harlem and they set up Samuel Sterns to become the Leader (which still hasn’t paid off).
Since this was before the post-credit scene precedent was set, the end of The Incredible Hulk sees General Ross drinking his sorrows away at a bar when, unexpectedly, Robert Downey Jr. walks into the movie reprising his role as Tony Stark. Even with some of the references to Stark Industries and S.H.I.E.L.D., this cameo came as a surprise. For years, audiences would hope for crossovers but understood that it was unlikely to happen. Spider-Man would never meet the X-Men and Christian Bale’s Batman wouldn’t meet Brandon Routh’s Superman. That just wasn’t how the game was played back then. Sure, Marvel had promised that wouldn’t be the case anymore just six weeks early, but what form that would take, was another question altogether
General Thaddeus “Thunderbolt” Ross (played by William Hurt) in The Incredible Hulk post-credit scene.
It was electrifying walking out of that theater. The possibilities really did feel endless. Even though it wasn’t expected, it was entirely possible that you could be watching Thor or Captain America: The First Avenger and any Marvel hero could walk into the movie. This cameo showed audiences that Marvel was confident that this could work, and it began to fill their growing audience with trust.
General Ross (William Hurt) and Tony Stark (Robert Downey Jr.) in the post-credit scene of The Incredible Hulk.
Nowadays, seeing these kinds of characters interact is practically any-given Tuesday in the MCU, the discussion around Phase 4 has been dominated by what cameos are going to appear next. This cameo was unlike anything audiences had ever seen. This was a clear message to audiences, the Avengers were coming. Not only were you going to see your favorite heroes on the big screen, but Marvel was determined to fulfill your dreams of seeing them interact with each other.