By: Dave Clark
Viral Marketing is nothing new. It's a very creative way to advertise a film, television show, book, whatever. I can recall getting wrapped up in the tangled puzzle that was the Cloverfield viral marketing leading up to it's mysterious premiere in theaters. Not much was known about the film, aside from it's release date shown in teasers before screenings of Transformers. When you would search for the release date, the game would begin and it was kind of fun to get involved in a way that made you feel like you were part of the story. I always thought it would've been a cool way to market Man of Steel, by having the videos that Zod transmitted to Earth when they first arrived to serve as mysterious promos for the upcoming film. Have a little fun with his invasion of Earth.
While that version of viral marketing never took place, Batman v Superman: Dawn of Justice has begun it's own campaign. Fortune Magazine has released an interview with LexCorp's Lex Luthor. The interview itself gives us a look inside Lex's relationship with his father as well his own ambitions as a businessman. It's a fun read that you should check out if you're at all interested in knowing what kind of Lex Luthor we're going to see from Jesse Eisenberg in the upcoming film. There's even a new Lex Luthor Twitter account that you can follow below.
Also mentioned in the interview are a couple DC Easter Eggs, like mentions of Wayne Enterprises and Kord Industries.
Batman v Superman: Dawn of Justice is set to hit theaters on March 25th, 2016 and stars Henry Cavill as Clark Kent/Superman, Ben Affleck as Bruce Wayne/Batman, Gal Gadot as Diana Prince/Wonder Woman, Amy Adams as Lois Lane, Laurence Fishburne as Perry White, Diane Lane as Martha Kent, Jesse Eisenberg as Lex Luthor, Jeremy Irons as Alfred, Jason Momoa as Aquaman, Tao Okamoto as Mercy Graves, Ray Fisher as Victor Stone/Cyborg, Scoot McNairy, Holly Hunter, and Jena Malone.